Traditionally, ivory was possessed and crafted for the elite, as a representation of their wealth and social standing; however, the world has evolved the definition of wealth today. Whitenife allows its customers to be respectfully wealthy, both in taste and in thoughts.

The Wildlife Protection Act of 1972 bans the trade and sale of ivory and classifies it as a punishable offense. Even with artisans and buyers being of real ivory artifacts are well aware of this law,the market for ivory has only continued to grow. It is understood that, the reason for the growth of this illegal association is not only the monetary gains but also the ivory, as the material in itself. Ivory is made up of a calciferous substance that is highly suitable for engraving and carving; with lack of a good substitute in the market, artisan communities continue to resort to illegal and dangerous means of living.

Whitenife attempts to solve this problem, by introducing Elfh, a revolutionary, patent registered, mineral based composite that is 89% identical to genuine elephant ivory. The company has a manufacturing setup for Elfh overseas in Europe. The manufactured is then shipped to India to be hand-worked on by artisans communities around India.

With Whitenife, Sonia Agarwal seeded a vision which shades over many the lives that of humans and elephants to make this into a more tasteful world to live in and 'Save with Elegance'.