In Coco Chanel's words "Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening." Whitenife lives by this thought in many regards.
Whitenife is a tasteful social venture, headquartered in India, that
helps to enforce the ban on ivory trade and provide ethical employment to
several artisan communities by introducing Elfh, a patent registered,
mineral-based composite that is 89% close to genuine elephant ivory.
Sonia Agarwal, founder of Whitenife, seeded a vision, which shades over
many the lives that of humans and elephants, to make this into a more
tasteful world to live in and ‘Save with Elegance’. The company now works
under the guidance of leading political and animal welfare organizations.
Traditionally, ivory was possessed and crafted for the elite, as a
representation of their wealth and social standing; however, the world
has evolved the definition of wealth today. Whitenife allows its
customers to be respectfully wealthy, both in taste and in thoughts. The
Wildlife Act of 1972 bans the sale and trade of ivory, yet the trade has
only prevailed and continue to grow. Our customers not only express their
concern and awareness towards elephant poaching but also do so with taste
and elegance. Our customers includes reputable families and responsible
entities, often from the domain of boutique hotels, fashion accessories &
jewelry, interior designing and art.
By introducing a new material such as Elfh, the company has
revolutionized the field of fashion and art. Whitnife is a novel company
with a very noble heart and an artistic soul. The company not only helps
to decrease elephant poaching, but also provides ethical employment to
several artisan communities, and improves security standards in the
poaching-prone areas, that are often considered to be high-conflict
zones. The company also promises to donate a sizable amount of its
profits towards elephant adoption and habitat protection.
With Whitenife, save with elegance.