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WHITENIFE is Asia's first platform to curate luxury ethical fashion brands & designers from around the world. The company was found in 2012, by Ms. Sonia Agarwal, with the vision to celebrate luxury and ethical fashion.

The company was found to work with innovative, animal friendly materials. After extensive R&D, Whitenife introduced Elfh- a patented, mineral based composite, which is 89% close to genuine elephant ivory. Certified by PeTA, Whitenife is recognized for its bespoke signature Elfh Tusks and Sculptural ElfhJewellery.

In 2015, WHITENIFE decided to open its platform to curated luxury ethical brands & designers who are well recognized for their design sensibility, craftsmanship and ethical values.

WHITENIFE houses over 20 brands & designers from over 10 countries and ships globally.

In order to continue our promise to remain green, our brands & designers directly ship the products to the customers, in order to minimize our carbon footprint.

We believe that the fashion enthusiasts are gradually evolving to understand the importance of sustainable fashion and appreciate the WHITENIFE platform where luxury meets sustainability.

Coco Chanel said, "Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening."


WHITENIFE will be be the pioneering leader of sustainable fashion industry, that revolutionizes how fashion empowers communities, conserves the environment, and positively impacts the world we live in.


Our mission is to grow as Asia’s largest curated marketplace that connects sustainable & ethical fashion brands to ethical fashion buyers around the world.


2015- Launched as Asia’s first marketplace for ethical and sustainable fashion goods with              establishing exclusive partnerships with over 30 brands.

2014- Design the crown for Miss World Australia

2014- Certified by PeTA

2013- Titled Top 50 most innovative companies in the world on the NYSE by Kairos Society

2012- Acquired exclusive right to Elfh: a patented, mineral based composite that is 89%              close to genuine elephant ivory.

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