Sonia Agarwal Bajaj set up a company called WHITENIFE in late 2012. She believes fashion can change the world. In 2013, she introduced Elfh, a mineral-based composite that is 89% similar to elephant ivory. Introduced to protect elephants from poaching, Elfh was also used in the design of the Miss World Australia crown. Today, WHITENIFE specializes in Elfh jewelry and collaborates with leading jewelry designers on capsule collections.
Sonia Agarwal Bajaj
Sonia Agarwal Bajaj, a Babson College graduate, founded WHITENIFE, one of the largest online marketplaces for ethical fashion and gifting products. The company, which has become a global force in the sustainable fashion industry, was first founded in 2012 with a focus on environmentally friendly and animal friendly materials. In 2013, Sonia introduced a material known as Elfh, a mineral-based composite that is 89% similar to elephant ivory. Bajaj also established Freshmentors, a nonprofit that matched prospective university students with student mentors. She also founded Little Chipper International, a kindergartner pre-school that recently received the highest ranking in the EducationWorld Grand Jury India Preschool Rankings.
While working for a global corporation, Sonia Agarwal Bajaj was also an active member of the Indian non-profit organization Greenpeace. Her company was instrumental in getting Greenpeace and Animal Liberation Front (FLORA) on board. She was also an active member of the nonprofit group Global Citizen. In addition to her work at WHITENIFE, Sonia also founded the acclaimed vegan food brand Little Chipper.
Donear Industries Ltd.
Donear Industries Ltd. is a textiles company that operates in two segments: under the Donear brand, the company offers to suit and trouser fabrics. Under the Dcot brand, the company sells garments made from these fabrics, including corporate and workwear apparel, ladies’ tops, and skirts, and even home furnishings. The company has a network of 629 agents across India that help them distribute the goods in a timely manner.
Donear produces cotton, polyester viscose, and poly-wool fabrics under the Donear brand. The company manufactures fabric in various textures, colors, and designs. As the demand for cotton fabrics increases, Donear’s production capacity is expected to increase by 25%. The company’s expansion plans are set to expand its clientele and activities in the United States and Europe. The company’s expansion strategy will be a key factor in the company’s continued success.
Platform that curates ethical fashion brands
For consumers, the fashion industry is infamous for its negative impact on the environment. In an attempt to make a dent in the problem, Whitenife, a platform that curates ethical fashion brands, has emerged as a pioneering force in the sustainable fashion industry. Sonia Agarwal, founder and CEO of Whitenife, hopes to spread awareness of the ethical fashion among consumers and designers. She has been a published author and serves on the board of Donear Industries Ltd.
Founded in 2012 by Sonia Agarwal, Whitenife is the leading ethical fashion gift platform. The company uses innovative materials and innovative techniques to create unique, luxurious products. It first introduced Elfh, a mineral-based composite that is 89 per cent similar to ivory. Since then, Elfh has grown to become an industry favorite. In 2014, the company has partnered with national award-winning Indian artisans to create an Elfh crown for Miss World Australia. Since then, the company has expanded its reach to other emerging socio-environmental issues such as climate change.
Impact of platform
The Whitenife platform has created a global platform to create awareness among fashion enthusiasts and designers about ethical fashion. It supports slow fashion, upcycling, veganism, social development, conflict-free mining, and the preservation of craftsmanship. These values are essential to the company’s mission. The company has established partnerships with top ethical fashion brands and retailers around the world. Here are some of its most important contributions:
The platform has been around since 2012, when Sonia Agarwal founded it. It curates luxury ethical fashion designers and brands, and uses the power of fashion to do good. Elfh, a mineral-based composite that is 89 per cent similar to elephant ivory was launched to end poaching. Elfh has been so successful that Whitenife has even created a crown made of Elfh for the Miss World Australia competition. Elfh jewelry is a specialty of the brand, and the company collaborates with leading jewelers to create capsule collections.